Business Marketing Plan

Get your comprehensive free report and video presentations to help you with business marketing strategies, starting own business, write business plan, marketing plan template, starting online business, find clients, increase customers, and attract and get more clients.

5 Marketing Lessons From The Muppets

What can Kermit and Co. teach companies about online marketing? A lot! In this video, Andrew Davis of Tippingpoint Labs takes a fun trip down memory lane to look at the 5 marketing lessons he learned from working at The Jim Henson Company. 

Marketing strategy by Philip Kotler

Let's practice Business English listening to Philip Kotler lessons on Marketing Strategy

Steve Jobs on marketing and passion

Let's learn marketing from a leader

Learning English At The Restaurant

If you travel abroad and get hungry you may need this lesson...
Enjoy this video!
Practice makes Perfect!

Learning English At The Hotel

If you like travelling you may need this English lesson.
Enjoy this video!
Practice makes Perfect!

Learning English At The Airport

This is an easy learning English lesson... Just enjoy watching the video!
Practice makes perfect

Office Phone Practice

Learn the most common phrases and expressions for making phone calls in English. You will learn how to answer the phone, how to ask to speak to someone, and how to take a message. If you ever need to make phone calls in English you will find that this lesson has all the most useful phrases you will need to be polite on the phone.

Business English Tips: The art of persuasion in 5 steps

You´re in a meeting and you need to persuade a colleague, a client or a supplier. What technique do you use?


Monroe´s Motivated Sequence (MMS) is a simple and highly effective technique to logically order your ideas to persuade. There are 5 steps.


1) Get their attention – ask a question or use an usual fact.
Have you ever wondered why…?
What if…? If I told you we could…, would you be interested?
It’s hard to believe but…    Did you know that…

2) Explain the other person´s need
The problem is due to…
The problem is because of…
The problem is caused by…

3) Solution
Doing (solution)….will give us… (benefit).
(Solution)…. ensures we can… (benefit).
(Solution)…. will help us to do…(benefit). 

4) Visualise benefits – positive
Under this plan, we could see as much as a 35% increase in…
Imagine this, with a…
By implementing this plan immediately the company will see…

4) Visualise benefits  – negative
Without quick action the situation could…
If we don’t do anything the situation is going to…
If we don’t adopt this proposal there’s no telling what could happen.

5) Take action
We need quick action and we need it now. I recommend that we…
I need your help to implement a winning solution for all of us.
The first thing we need to do is….

Practice Makes Perfect!

How to present yourself and your company

Most people are not good at presenting themselves or their company in a concise, simple and clear way. They want to tell you everything. This becomes even harder when working in English at an International Trade Fair.

Here are the 5 steps to develop your own script.

1. “We work with….”
2. “Who have a problem with…”
3. “What we do is…”
4. “So that…”
5. “Which means…”

We work with: Be specific about your target market (kind of business, location etc)

Who have a problem with: Focus on what hurts for them, their main problem that gives them headaches. People pay attention and respond more to negatives.

What we do is: Explain how your product/service solves their problem. Be clear, simple and concise and write one sentence of 15 words or less.

So that: Explain the function that the customer receives. For example, Blackberry enables you to instantly receive and send emails from anywhere in the world.

Which means: List the Top 3 benefits.

Here is an example of a Management Consultant who works with Directors of SMEs:

“We work with the managing directors of fast-growing SMEs who have a problem with the pains of managing fast growth. We use our 15-20 years experience as directors of fast growing SMEs to work with them to develop practical solutions. So that you get practical and quick-to-implement business solutions. It means that you can exceed your targets and have the business and lifestyle that you want.

Business English Learning: How to Become a Good Communicator

Be Clear, Simple and Concise

Each language has different cultural norms that influence the language. For

example, Spanish is eloquent and Japanese is indirect and diplomatic.

However in the global business world, the most valued communication is quick

and clear.

86% of people using English for International Business are not native speakers.

So there’s no place for local metaphors, slang and expressions if

communication is your main objective.

Quick and effective International communication is clear, simple and concise.

The key to this communication base is t the CSC concept. 

Clear

Simple

Concise

It enables us to communicate our ideas in International Business quickly and effectively.

Tips to be a good Communicator

1. Get your ideas across

2. Make sure you are understood.
   
   
3. Communicate with confidence.

Working in the global business world we have and will meet many different professionals with varying levels of English.

Some will be extremely fluent, while some you will barely understand.

But do you know what’s most surprising and interesting?

Some of the best communicators are the ones who are less fluent and have strong accents.

What all Good Communicators have in common is the following:

Getting your ideas across (transmitting your ideas to people).

Making sure you are understood.

Communicating with confidence.

When Good Communicators make mistakes, they don’t concentrate on them,

because they don’t want to get blocked.

Don’t worry about embarrassment – as you try and get better, you’ll see others

encouraging and appreciating your efforts.

Also as you practice more you’ll relax more...

PRACTICE MAKES PERFECT!

Business English Learning: Intercultural e-mail communication tips

Here are some tips and strategies for writing more effective e-mails when working with a particular culture (colleagues, clients, providers, etc).

These tips are provided by the experiences of professionals who work in international environments.

“Beware humour. Irony, self deprecation, etc. are good for cultures that do that, as they break the ice, but can at best leave your recipient cold if they do not come from the same background”.

“Title them by all their names. You do not know their marital status, sex, their appetitite for informality, whether they have done the Haj, or very often even the correct order; so just use all names”.

“Sports references are good but make sure you know what you are dealing with.
Don’t talk basketball in Europe; football in America; or American football
anywhere outside the U.S”.

“Japanese e-mail writers, when writing in English, tend to write one sentence, and then use a new paragraph for each next sentence”.

“Relationship-focused cultures (like Latin America or the Arab world) need some opening and closing statement that reinforces and maintains the all-important personal relationship (“How is the family”, “How did the local football team do last night?” etc.).

“The substantive business issues should be in the body of the e-mail, but do not fail to include these kinds of personal comments in every communication.”

Here are some tips from a professional who has worked for many years with German speakers.

For example, if I write an email to somebody in the US or another English

speaking country, I will address the person and add a sentence of small talk

(how are you and the family, how is the weather etc.). However, if I send a

business email to somebody in a German speaking country, this would be

considered inappropriate and by some even as rude. Private comments or

questions do not belong in business conversation (verbal or written) unless you know the person very well.

In German speaking countries it is very important to greet the person by

name at the beginning of the email and have a salutation and your name or signature at the end.

The way you word your email is done the same way you would speak to the

person you are writing to. So if you are formal with the person in a

conversation you would write your email just as formal. If you send an email to a group, you would always write the email as formal as you would talk to

the person you know the least of the group.

In German speaking regions it is quite common to get right to the point,

which some expats from the US/UK view as rude or harsh.

However, the way we use small talk (even in emails) in the U.S .is viewed as a waste of time or fishing for private information. This is something a German speaking coworker would not appreciate”.

Here are some tips from a professional who has worked for many years with German speakers.

For example, if I write an email to somebody in the US or another English

speaking country, I will address the person and add a sentence of small talk

(how are you and the family, how is the weather etc.). However, if I send a

business email to somebody in a German speaking country, this would be

considered inappropriate and by some even as rude. Private comments or

questions do not belong in business conversation (verbal or written) unless you know the person very well.

In German speaking countries it is very important to greet the person by

name at the beginning of the email and have a salutation and your name or signature at the end.

The way you word your email is done the same way you would speak to the
person you are writing to. So if you are formal with the person in a
conversation you would write your email just as formal. If you send an email to a group, you would always write the email as formal as you would talk to
the person you know the least of the group.

In German speaking regions it is quite common to get right to the point,
which some expats from the US/UK view as rude or harsh.

However, the way we use small talk (even in emails) in the U.S .is viewed as a waste of time or fishing for private information. This is something a German speaking coworker would not appreciate”.

IL FUTURO DELLE NOSTRE AZIENDE

dal video di Eusebio Gualino_WBF road show

WORLD BUSINESS FORUM....3 mesi dopo

(..) IL PRESENTE E' NERO … MA....

IL FUTURO SARA' CERTAMENTE PEGGIO !

RIFERIMENTI AL BEST SELLER “IL CIGNO NERO” di NASSIM TALEB

LE 3 CARATTERISTICHE DEL CIGNO NERO SONO:

1. L'EVENTO E' IMPREVEDIBILE
2. CERTEZZA CHE L'EVENTO NON SI PUO' VERIFICARE
3. L'EVENTO NON SI VERIFICHERA' MAI PIU'

COME FUNZIONA IL SISTEMA FINANZIARIO?

EVITATE IL DEBITO!

NON PERDERTI QUESTO VIDEO!

L'ERA DELLA CONOSCENZA

dal video di Eusebio Gualino 

(...)   STUDIA … MIGLIORA TE STESSO......

IMPARA A GESTIRE CON IL CUORE

LA PASSIONE....E' UNO DEGLI ELEMENTI TRAINANTI DEL BUSINESS

E' UN PROBLEMA DI MERCATO (CHE NON C'E') O E' UN PROBLEMA DI LEADERSHIP?

E' UN PROBLEMA DI LEADERSHIP!

NON PERDERTI QUESTO VIDEO!

http://www.youtube.com/watch?v=2TAzAw9iw7Y&feature=related

IL FATTURATO DELLA COCCOLA PERSONALE

dal video di Eusebio Gualino 

(...)

LA CRISI ? 

MA dove vanno i soldi in tempi di crisi?

(…) I soldi vanno dove le persone creano EMOZIONI.

La gente, soprattutto nei momenti di crisi, INVESTE NEI PICCOLI PIACERI PERSONALI....

(…) IL FATTURATO DELLA COCCOLA PERSONALE....

QUESTO E' UN FATTURATO IN CRESCITA VERTICALE

NON PERDERTI QUESTO VIDEO!

O TI DISTINGUI O TI STINGUI....

SE VUOI ESSERE GRANDE....DEVI STARE VICINO AI GRANDI...

(...)

CHI SONO I PRODUTTORI DI ENERGIA ?

SONO I GRANDI

Le persone GRANDI sono disposte a condividere con te le loro esperienze.... i GRANDI ti raccontereanno i loro segreti......per farti crescere

E' FACILE ESSERE GRANDI QUANDO SI E' CIRCONDATO DA GRANDI

CONOSCENZA

IDEE

STRATEGIE

OPPORTUNITA'         

......PER DIVENTARE UNICI

NON PERDERTI QUESTO VIDEO!

IL MONDO E' CAMBIATO

DOBBIAMO CAMBIARE ANCHE NOI!

dal video...Eusebio Gualino_Gessiaccademy

(...)

Vai altrove, in senso geografico e culturale.... Devi STUDIARE quello che non hai fatto prima...

(..) e quando rientri ... sicuramente avrai delle IDEE DI CAMBIAMENTO....

FERMATI, IMPARA COSE NUOVE, CRESCI....

(...)  non possiamo sempre accusare le persone ... e dire che non sono efficienti... Tante volte è la GESTIONE A MONTE che non è efficiente perchè tante volte GLI IMPRENDITORI non sono disponibili o NON SONO UMILI a dire OK ho bisogno di aumentare la mia competenza in questo settore...

NON PERDERTI QUESTO VIDEO!

IMPARIAMO DA UN GRANDE....LEADER

Oggi Vi presento un grande PROMOTORE DI MOTIVAZIONE....

CHI E' ?

E' un GRANDE.... IMPRENDITORE.

Per me è EUSEBIO GUALINO. Amm. Delegato della GESSI SPA

….Quando parlavo di FORMAZIONE delle RISORSE UMANE pensavo a LUI!

Non perdetevi i seguenti video di un grande imprenditore che ha capito tutto....




Lui dice....     FAI CRESCERE IL TUO PERSONALE!

LA FORMAZIONE è alla base della tua azienda perchè IL VALORE E' NELLE PERSONE ! 

Gli imprenditori dicono.....  ma vedi... io formo tutti e poi se ne vanno via....! Ah, ho fatto un bell'investimento...

Gualino risponde......Certo, non è un bell'investimento... ma pensa ...SE TU NON FORMI NESSUNO E TI RIMANGONO TUTTI .... Che bel business!!!!

NON PERDETEVI QUESTO VIDEO!

Business English practice: telephone tips....

Get a meeting

So you have just come back from an international trade fair / event and you want to set up some meetings. What do you say? Here is script to help you in 3 situations.

Situation 1

Receptionist: Hello Ms.Diwani´s office. This is Isha how can I help you?

You: Good morning Isha. I recently met Ms.Diwani at (event) and she asked me to give her a call. Is she there?

Receptionist: I´ll put you through.

You: Hello is that Ms.Diwani. Hi this is (your name). We met recently at (event). You suggested i call you to talk about (their main problem). Do you have a few minutes to talk now?

—————————————————————————–

Situation 2

Receptionist: Hello Ms.Diwani´s office. This is Isha how can I help you?

You: Good morning Isha. I recently met Ms.Diwani at (event) and she asked me to give her a call. Is she there?

Receptionist: No she´s in a meeting.

You: When would be the best time to speak to Ms.Diwani?

Receptionist: I´d suggest calling at 0930am tomorrow.

————————————————————————-

Situation 3

Receptionist: Hello Ms.Diwani´s office. This is Isha how can I help you?

You: Good morning Isha. I recently met Ms.Diwani at (event) and she asked me to give her a call. Is she there?

Receptionist: I´m not sure. What is it referring to?

You: Ms.Diwani. told me about (their main problem) and we talked about how our we solved this problem for (important client). She suggested meeting to discuss (their main problem) in more detail. Does Ms.Diwani have a few minutes to quickly talk now?